Designing a customer journey from discovery to conversion

Workshop abstract

A customer journey starts off-site. If you work with UX and customer experience, how should you think and design when planning interaction points all the way from the start of the customer journey until the end? Learn that in Stig's workshop.

Workshop level

Intermediate

Workshop takeaways

You will learn a framework for mapping and visualisation of a Customer Journey and Customer Experience. In this workshop, you'll touch on how to discover different parts of the journey and what takeaways you can turn into actionable opportunities and what changes have to be made. In short: you should be able to execute a Customer Journey-mapping and conclude what takeaways it gives to your organisation.

Workshop photos

Stig's workshop
Stig's workshop
Stig Martin Fiskå

Stig Martin Fiskå

Keyteq

Stig has been part of building Keyteq from a tech consultancy startup to today's rockstar digital marketing company. His mission is to create greater value between business, technology, and marketing for both clients and end users. Stig works with international clients and is a much used speaker.